High schoolers know everything, don’t they? That’s why they drag their feet every morning on the way out to school, and why they procrastinate and call homework stupid. In the

Why do we measure our progress? Primarily for two reasons: accountability and adaptation. In order to keep your legal practice on an upward growth trend, it’s important to stick

Shifting the Law Firm Marketing Strategy

Enterprise businesses have gotten to where they are – and stayed there – for a reason: a constant flow of customers. Retaining these

The thing about referral-based marketing is that you have to have a driven, effective network to make it work at its best. That means that, as principal of your law firm, you’ve

In the legal world, as well as nearly every other industry, it’s all about who you know. Relationships between peers are what enable us to cover more ground and serve our clients

The Case

It’s true that law firms require a unique approach to marketing, and even at times a complex one, but one thing is for certain - a practice cannot grow if it doesn’t

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual