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About Us

Founded by an attorney for attorneys, Practice Alchemy understands that each practice is unique. We work with law firms of all sizes and practice areas to create a comprehensive law firm marketing strategy for them that will consistently deliver return on investment. The best part is our solutions are completely outsourced and handled for you by Practice Alchemyʼs team of experts.

Ready to grow your firm?

Request a Free Consultation

Meet The Team


Matthew Iovanni

Managing Partner

Armed with a relentless drive to succeed, he enjoys building great teams and solving the complex issues facing any firm.


Ross Yellin, Esq.


Previously practicing as an attorney and working in marketing for the Boston Red Sox, Ross knows what it takes to grow a client portfolio.


Stephen Barone


With both strategic and tactical acumen in a number of business areas, Stephen brings years of marketing experience in the tech and service sectors to the table.


Jonathan Medeiros


Jonathan leads the internal financial operations for Practice Alchemy, as well as the Bookkeeping, Accounting, and Finance Services offering for portfolio companies.


Raj Jha


Our fearless founder, Raj has represented some of the largest names in Silicon Valley and leads the charge in developing a strategic vision for our client portfolio.


Genie Lutz

Sr. Account Strategist

A strategic thinker, meticulous planner, and past Senior Partner at PricewaterhouseCoopers, Genie works with our clients to help them achieve their marketing and business goals.


Bradford Rusick

Design Associate

Bradford finds excitement in analyzing visual systems and evolving trends to discover design solutions for his clients.


Adam Kent

Content Associate

With a passion for research and writing, Adam enjoys taking an account-based look at every law firm to identify where they can improve their sales and marketing processes.

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Nelly Cantong

Systems Manager

A digital wizard, Nelly creates and optimizes client websites and builds out their digital toolbox to ensure their online success.


Joanne-Marie Roldan

Systems Manager

Joanne-Marie, known in the office simply as “Jho,” is dedicated to the details and to learning new techniques and tools for the betterment of our clients.


Ashley Medeiros

Accounting Analyst

Ashley has a proven track record of streamlining operations, increasing team productivity, and providing exceptional support for clients and coworkers alike.


Alexandra Sao

Contracts Admin

Alexandra truly enjoys both law and compliance, and fiercely and fairly advocates for her partners and clients.


Halie Lear

Marketing Associate

Halie is an expert in all things paid media, and knows just how to reach and engage with any audience.


Esme Johnson

Marketing Associate

Esme balances design expertise and marketing insight to deliver solutions that guide clients to success.

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Savanna Stanhope

Marketing Associate

Savanna develops high-quality, SEO-friendly, and creative written content to attract and inspire action by a wide range of target audiences.


Phone Number

(209) 322-4529



98 N Washington St. Suite 580
Boston, MA 02114