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About Us

Founded by an attorney for attorneys, Practice Alchemy understands that each practice is unique. We work with law firms of all sizes and practice areas to create a comprehensive law firm marketing strategy for them that will consistently deliver return on investment. The best part is our solutions are completely outsourced and handled for you by Practice Alchemyʼs team of experts.

Ready to grow your firm?

Get a Consultation with Us

Meet The Team


Matthew Iovanni

Managing Partner

Armed with a relentless drive to succeed, he enjoys building great teams and solving the complex issues facing any firm.


Stephen Barone


With both strategic and tactical acumen in a number of business areas, Stephen brings years of marketing experience in the tech and service sectors to the table.


Jonathan Medeiros


Jonathan leads the internal financial operations for Practice Alchemy, as well as the Bookkeeping, Accounting, and Finance Services offering for portfolio companies.


Raj Jha


Our fearless founder, Raj has represented some of the largest names in Silicon Valley and leads the charge in developing a strategic vision for our client portfolio.


Gwen Wiscount

Vice President

Gwen leads strategic direction and execution for Practice Alchemy's portfolio companies to achieve exponential growth.


Ross Yellin, Esq.

Managing Director

Previously practicing as an attorney and working in marketing for the Boston Red Sox, Ross knows what it takes to grow a client portfolio.


Genie Lutz

Account Manager

A strategic thinker, meticulous planner, and past Senior Partner at PricewaterhouseCoopers, Genie works with our clients to help them achieve their marketing and business goals.


Gabriel Alvarez

Sr. Design Associate

Gabe craves cleanliness in all things digital, as part of his quest to move the function of design towards analysis and proven solutions.


Adam Kent

Content Associate

With a passion for research and writing, Adam enjoys taking an account-based look at every law firm to identify where they can improve their sales and marketing processes.


Grant Bedard

Operations Associate

Responsible for ensuring the scalability and efficiency of our email distribution, infrastructure development, and reporting.

Nelly Cantong-1

Nelly Cantong

Systems Manager

A digital wizard, Nelly creates and optimizes client websites and builds out their digital toolbox to ensure their online success.


Joanne-Marie Roldan

Systems Manager

Joanne-Marie, known in the office simply as “Jho,” is dedicated to the details and to learning new techniques and tools for the betterment of our clients.


Phone Number

(209) 322-4529



98 N Washington St. Suite 580
Boston, MA 02114