The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing

Are you preparing to interview a marketing resource - whether or internal or external (or making sure you have the right one)? These are the top 10 questions you should ask

The legal marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking your

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find

With a reported 93% of internet users having at least one social media account, it’s almost impossible for legal marketers to ignore the opportunity of executing powerful paid

Not only is it challenging to make it big in business, but it’s also tough to keep up with the emergence of the digital age. Before the digital age, larger firms had the