With a reported 93% of internet users having at least one social media account, it’s almost impossible for legal marketers to ignore the opportunity of executing powerful paid social campaigns. There is an abundance of law firms with similar practice areas, thus lawyers can use paid social ad campaigns to help build brand awareness with potential clients. Advertising on social media is not a new tactic for marketers. That means that in order to execute a meaningful campaign, you have to make your campaign stick out. Here’s how.