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Lawyers: Here's How to Sell More by Selling Less

Too many lawyers are desperate. And act desperate.

The second they get a whiff that there’s a prospective client, they jump. They do everything they can to convince that

Ross Yellin
Raj Jha

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Ross Yellin

Ross Yellin
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Subject Matter Expertise and Thought Leadership as a Marketing Strategy

The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing

Ross Yellin

2 mins