Waste of Time with Ross Yellin Esq. - Transcript

Hello, everyone, you're on with Luke George, Marketing Specialist, Lauren Stobierski, Marketing Associate, and Ross Yellin

I'm going to tell you something you probably don't want to hear: if your marketing is not systematized, it's not going to work. 

If you’re a law firm, how do you know you’re not over (or under) paying for marketing? And how do you know that what you wind up paying for will actually make a difference for

The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing