If your practice feels heavy and complex, I’ve got some good news for you. The secret to growing your practice from where it is now to where you want it to be is SIMPLICITY.
When starting a business, we focused solely on survival. We do whatever it takes to stay in business. We take on whatever clients will hire us and deliver our services any way we can.
We simplify in some areas, but over time, our practices become complex.
For instance, we may create form-files to help with delivery, automate emails for marketing, or hire virtual assistants to complete repetitive tasks. We add these things, but lose sight of the fact that this adds complexity to our business, and it’s very hard to scale complexity.
A lot of attorneys assume that a more profitable practice is just a larger version of their current practice. In actuality, the practices that thrive and create more freedom for the owner are based on simplicity, not complexity.
I’d like you to challenge your assumptions about scaling and practice growth.
If you feel you have too much on your plate already, remember, there are only so many hours in a day. You won’t create a larger, more profitable practice by doing the same things that got you where you currently are.
We’ve all heard the phrase, “What got you here won’t get you there.”
What’s Your Vision?
Here’s a quick exercise you can do to think about where you’re headed and make sure you’re on the right path to creating the ‘practice of tomorrow’.
Pull out a sheet of paper and spend five minutes writing down your vision of what you want your practice to be.
- What do you want your profits to be?
- Who do you want in the practice?
- What kind of clients do you want to serve?
Then, look at where you are today and ask yourself, “Is everything I’m doing right now consistent with that vision?”
Almost all attorneys that do this exercise will find that the answer is ‘No’.
They’ll find it’s impossible to double their revenue by continuing to work in the same linear way they’re doing right now.
Once you’ve finished this exercise, you’ll see you need to jettison some of your activities to get you on the path from where you are to where you want to go.
Of course, the million dollar question is, “What exactly does that path look like?”
You have to start somewhere, and without a clear vision of where you want to go, you’ll never be able to create a step-by-step process to get there.
Hopefully, you’ll find this model helpful in thinking through some of the things you need to get rid of to simplify and lighten your practice. If you want to double your practice, it needs to become more simple for you, not more complicated.
Life would be easier, revenue would increase, your processes would improve, and you’ll move up in the market much faster when you work on simplicity, rather than scaling the complexity you have today.