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Lawyers: Here's How to Sell More by Selling Less

Too many lawyers are desperate. And act desperate.

The second they get a whiff that there’s a prospective client, they jump. They do everything they can to convince that

Raj Jha

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How To Expand a Law Firm's Practice Areas

Once firms have reached a level of maturity where revenue is consistent and legal performance is dialed-in, talks of expansion are almost inevitable. Expansion of a law firm

Raj Jha

3 mins

Why Law Firm “Lead Generation” and Inbound Marketing are Different

Some lawyers assume lead generation simply involves hiring a pay-per-lead or pay-per-click service to feed them anyone remotely interested in talking. Those mistaken lawyers

Raj Jha

2 mins

Marketing for Attorneys and the Modern Wave of Outsourced Marketing

As marketing shifts from an art to a science, and marketers become more technologically advanced, industries across the world now view outsourced employees in a new light.

Raj Jha

3 mins

What to Look for in a Law Firm Marketing Agency

Law firms often assume that “law firm marketing agency” implies logos, branded brochures, and a fancy website. While these are certainly factors to be considered in a marketing

Raj Jha

6 mins

Law Firm Marketing Isn’t Worth Your Partner’s Time

Professional services businesses, including law firms, that see sustained profit growth are investing an average of 9.1% of their profits back into marketing efforts. The most

Raj Jha

4 mins

The Dangers of Paid Law Firm Advertising

People, in general, don’t like to spend money without any gain. And yet, lawyers across the country are hemorrhaging cash just trying to tick a “marketing box” by investing in

Raj Jha

5 mins

Three Law Firm Marketing Tips Straight from the Experts

There is not a “one-size-fits-all” strategy to marketing. It is important to customize your marketing strategy for your industry and audience, especially when it comes to the

Raj Jha

3 mins