People, in general, don’t like to spend money without any gain. And yet, lawyers across the country are hemorrhaging cash just trying to tick a “marketing box” by investing in

There is not a “one-size-fits-all” strategy to marketing. It is important to customize your marketing strategy for your industry and audience, especially when it comes to the

 To grow your firm, your marketing strategy must be backed by clear goals and an operational structure that measures what is working and what is not working. The first step to

Successful marketing is challenging in just about any industry, but the legal industry especially is faced with the additional burden of continuously evolving state bar rules

It doesn’t make sense to throw down with your legal partner over whether or not to make your law firm more money.

Law firm marketing is an umbrella term that encompasses a whole bunch of actions. It’s important to note that the “run-of-the-mill” marketing activities that work for any old

“Keeping it local” may be a good slogan for grocery stores, but for law firm marketing? Not likely.