<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=817262628318194&amp;ev=PageView&amp;noscript=1">

Why Law Firm “Lead Generation” and Inbound Marketing are Different

[fa icon="calendar']   Jun 29, 2018 9:00:27 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog

Some lawyers assume lead generation simply involves hiring a pay-per-lead or pay-per-click service to feed them anyone remotely interested in talking. Those mistaken lawyers might as well stand on a busy street corner shouting, “Who needs a lawyer? I’m a lawyer!”

Read More [fa icon="long-arrow-right"]

Marketing for Attorneys and the Modern Wave of Outsourced Marketing

[fa icon="calendar']   May 30, 2018 3:58:28 PM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog

As marketing shifts from an art to a science, and marketers become more technologically advanced, industries across the world now view outsourced employees in a new light. Companies outsource their IT opportunities, client care, security, and dozens of other business operations because they realize that it’s more cost effective to get expert help - and focus all internal efforts on their core business.

Read More [fa icon="long-arrow-right"]

What to Look for in a Law Firm Marketing Agency

[fa icon="calendar']   Apr 30, 2018 5:18:13 PM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog

Law firms often assume that “law firm marketing agency” implies logos, branded brochures, and a fancy website. While these are certainly factors to be considered in a marketing strategy, firms will find that there’s a great divide between two different types of marketing agencies. Some are dedicated to increasing business, while others are dedicated to improving image. The “right” agency for a law firm depends on whether they are looking to improve their image, or improve their business. Here’s what we’ve learned after talking to hundreds of firms about their experiences with their law firm marketing agency.

Read More [fa icon="long-arrow-right"]

Law Firm Marketing Isn’t Worth Your Partner’s Time

[fa icon="calendar']   Mar 28, 2018 4:41:10 PM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog

Professional services businesses, including law firms, that see sustained profit growth are investing an average of 9.1% of their profits back into marketing efforts. The most successful law firms today focus on their marketing, but if one or more of your law firm’s partners are responsible for marketing, then your firm is making a bad trade - you’re wasting your partners’ time.

Read More [fa icon="long-arrow-right"]

The Dangers of Paid Law Firm Advertising

[fa icon="calendar']   Feb 6, 2018 3:36:00 PM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog

People, in general, don’t like to spend money without any gain. And yet, lawyers across the country are hemorrhaging cash just trying to tick a “marketing box” by investing in a paid advertising campaign. 

Read More [fa icon="long-arrow-right"]

How Learning These Two Skills Can Drive Continued Success

[fa icon="calendar']   Dec 22, 2016 8:29:00 AM
[fa icon="pencil']   Written By: Samantha Silvia
[fa icon="ellipsis-h"]   Blog, law marketing, linkedin, marketing plan

After years of schooling, studying for exams and learning the ins-and-outs of lawyering, the last thing someone in our industry wants to hear is how we should learn more. But we don’t live in a static world, and being multifaceted allows you to be prepared. Two skills all lawyers should sharpen up on: marketing their brand and networking. While it may sound like work reserved for corporate suits climbing the ladder, learning these two skills are some of the easiest ways to build up your practice’s brand and drive success.

Read More [fa icon="long-arrow-right"]

The 5 Pillars of Business Development for Small Law Firms

[fa icon="calendar']   Dec 15, 2016 8:16:00 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business development

Every law firm needs a foundation to build on, figurative “pillars” that hold up the rest of the practice and elevate it to new, successful heights. The addition of new software, personnel, and other resources can sometimes complicate your process and cloud the true purpose of your practice: to successfully obtain and serve as many clients as possible. By remembering your roots, though, it’s always easier to cut through those shiny distractions and keep your growth goals in mind.

Read More [fa icon="long-arrow-right"]

Get More Referrals

pa-client-referral_cheat-sheets

Download Your "Client Referral Cheat Sheets" - and Get More Referrals Quickly & Ethically ... Without Begging For Business

Featured In