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The Secret to Becoming an Indispensable Connector

[fa icon="calendar']   Sep 22, 2016 9:00:23 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, lead generation, Marketing, networking, referral marketing, referral system, referrals

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual networking activity may have an objective, but that objective is often self-serving.

It’s like the guy on LinkedIn who invites everyone to connect, whether he knows them or not. He probably just wants to add them to an email list.

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Authority Marketing 101 for Attorneys

[fa icon="calendar']   Aug 25, 2016 9:00:22 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referrals

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people think of this in terms of building a referral network that’s responsible for most, if not all, of a law firm’s business in a particular practice area. That is valuable, but it’s a very old-school way of thinking about authority marketing.

A better approach is to look for ways to expand your inner circle of referral sources – people who trust you and refer you without hesitation. This would allow you to get business from a larger, more diverse circle of referral sources.

If you’re like most attorneys, you have precious few dependable referral sources. If one of them stopped feeding you business, it would probably be more painful than you realize.

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You Have Three Choices for Growing Your Law Practice. Choose Wisely.

[fa icon="calendar']   Jul 28, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, Law Practice Growth, law practice marketing, lead generation, Marketing, marketing plan, marketing strategy

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither model will get you very far. If you try to do everything yourself, it’s pretty much impossible to grow. If you don’t have staff or only have part-time staff, you won’t be able to delegate very much.

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Restructure Your Legal Fees Already!

[fa icon="calendar']   Jul 14, 2016 9:00:43 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   billable hour, Blog, business growth, business models, fee structure, flat fees, Law Practice Growth, legal fees, Marketing

When it comes to legal fees, most attorneys figure out a way to charge clients when they start their practice. More often than not, they establish a fee structure, usually billable hours, based on what every other practice does.

Aside from the occasional increase, they don’t think about it. They set it and forget it.

It’s time to turn off the cruise control.

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The Practice Growth Pyramid (VIDEO)

[fa icon="calendar']   Jul 5, 2016 10:00:33 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, law firm, law practice, Law Practice Growth, Marketing

A lot of attorneys aren’t sure if it’s even possible to grow their practice. They’ve hit a ceiling and they’re not sure why.

Are you experiencing something similar?

I want to share a framework we use for describing how practices grow, and hopefully in the course of understanding this, you’ll discover exactly what’s limiting your practice.

This is the Practice Growth Pyramid.

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What Prospects Really See When They Search For Your Law Firm

[fa icon="calendar']   Jun 23, 2016 9:00:32 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm social media, law firm website, Law Practice Growth, law practice marketing, Marketing, marketing plan, marketing strategy, online strategy

Most lawyers have very strong opinions about how they want to present themselves online. But there’s usually a disconnect between what lawyers think is important, and what potential clients and referral partners think is important.

Most lawyers obsess over their websites. That’s where they devote all their time and energy.

Sure, websites are important. You have to have one. But a website is only one of many components of your online presence.

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Why You Should Update Your Law Firm’s Business Model

[fa icon="calendar']   Jun 20, 2016 9:00:41 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, law firm, law practice, Law Practice Growth, Marketing

A lot of attorneys think the practice of law has always happened the same way.

In actuality, the current model for practicing law is a relatively new invention, especially with smaller firms and solo practitioners. The paradigm of today which uses billable hours and modern firm structure is a product of just the last 50 years.

When we realize law hasn’t always been practiced this way, we see that the original model of practicing law didn’t really need to be fixed.

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