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How do I Leverage LinkedIn for my Law Firm?

LinkedIn may be the most crucial social media platform for your law firm. Due to its professional nature, lawyers and other professionals feel more comfortable engaging in

Ross Yellin

Latest

Subject Matter Expertise and Thought Leadership as a Marketing Strategy

The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing

Ross Yellin

2 mins

Ten Questions to Ask Your (Would-Be) Marketing Resource

 

Are you preparing to interview a marketing resource - whether or internal or external (or making sure you have the right one)? These are the top 10 questions you should ask

Raj Jha

1 mins

5 Surprising Law Firm Marketing Statistics & What They Mean For Your Firm's Marketing

 

The law firm marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking

Raj Jha

3 mins

Law Firm SEO: 5 Tips That Will Help You Get Seen by Prospective Clients

 

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

Raj Jha

3 mins

PPC for Lawyers: 7 Things You Need to Know About SEM to Maximize Return For Your Law Firm

 

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find

Raj Jha

5 mins

How Learning These Two Skills Can Drive Continued Success

After years of schooling, studying for exams and learning the ins-and-outs of lawyering, the last thing someone in our industry wants to hear is how we should learn more. But

Samantha Silvia

3 mins

Disproving 6 Common Excuses for Not Marketing Your Firm

High schoolers know everything, don’t they? That’s why they drag their feet every morning on the way out to school, and why they procrastinate and call homework stupid. In the

Colleen Kendrick

6 mins