Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to

Attorneys instinctively ask this question when they see another lawyer's newsletter, but don't have one themselves.

The concept of a newsletter also pops into the minds of

How many businesses can you start with next to nothing and create a real asset if you play your cards right? A cash-flow business that works for the long-term, well beyond the

Too many lawyers fall into the trap of being a commodity because they haven’t positioned themselves as authorities.

And let’s face it. The market is rigged that way.

Most lawyers

Before you start marketing your practice, through both outbound marketing (to people who don't know you) and inbound marketing (to people who already do know you), it's critical

Law practice positioning is something many lawyers never consider. They look to their left and look to their right, and they assume incorrectly that they should be just like other