Think of all the other practicing attorneys within 20 miles of your firm. There are quite a few, aren't there? How many of those share similar areas of expertise as you?

Imagine walking into a car dealership. You’re excited to get a new car, but you’re dreading the inevitable.

Maybe you’ve discovered car dealership utopia. Maybe you’ll get the

Most lawyers have very strong opinions about how they want to present themselves online. But there’s usually a disconnect between what lawyers think is important, and what

Every attorney knows their website is absolutely key in generating clients. Still, most lawyers just put up a pretty website and ignore it.

A handful of intrepid attorneys

When attorneys look at their own websites, they typically start at the “Home” page, read every word of content, move to the “Practice Areas” page, read every word of content,

Seriously, what are they thinking?!?! Well, I can tell you what those lawyers are not thinking about when they are having their websites built.

They’re not thinking about their

There’s a huge trap most unassuming law firms fall into wanting to re-brand themselves, or when they're just starting out.

They think their logo matters.

They spend countless