The legal marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking your

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find

If we could put a definition behind the word success, it’d list a combination of things. Being more profitable is a success measure. Sometimes productivity for lawyers is the

Every law firm needs a foundation to build on, figurative “pillars” that hold up the rest of the practice and elevate it to new, successful heights. The addition of new

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

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