When people are researching which law firm or lawyer to work with, how do you ensure that you are in the running while also demonstrating that your services suit their needs best?

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find that

If we could put a definition behind the word success, it’d list a combination of things. Being more profitable is a success measure. Sometimes productivity for lawyers is the most

Every law firm needs a foundation to build on, figurative “pillars” that hold up the rest of the practice and elevate it to new, successful heights. The addition of new software,

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people

The marketing options for law firms are endless. So is the amount of people trying to sell you those options. Naturally, they assume all lawyers are rich (if only) and have stacks