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Authority Marketing 101 for Attorneys

[fa icon="calendar']   Aug 25, 2016 9:00:22 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referrals

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people think of this in terms of building a referral network that’s responsible for most, if not all, of a law firm’s business in a particular practice area. That is valuable, but it’s a very old-school way of thinking about authority marketing.

A better approach is to look for ways to expand your inner circle of referral sources – people who trust you and refer you without hesitation. This would allow you to get business from a larger, more diverse circle of referral sources.

If you’re like most attorneys, you have precious few dependable referral sources. If one of them stopped feeding you business, it would probably be more painful than you realize.

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How to Choose Where to Market Your Small Law Firm

[fa icon="calendar']   Aug 11, 2016 9:00:41 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   ideal client, Blog, education based marketing, Law Practice Growth, law practice marketing, legal marketing, Marketing, marketing plan

The marketing options for law firms are endless. So is the amount of people trying to sell you those options. Naturally, they assume all lawyers are rich (if only) and have stacks of hundred-dollar bills set aside for marketing.

That leads us to the million-dollar question. How do you sift through what you’re being told you should do to market your business, and hone in on what actually works?

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You Have Three Choices for Growing Your Law Practice. Choose Wisely.

[fa icon="calendar']   Jul 28, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, Law Practice Growth, law practice marketing, lead generation, Marketing, marketing plan, marketing strategy

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither model will get you very far. If you try to do everything yourself, it’s pretty much impossible to grow. If you don’t have staff or only have part-time staff, you won’t be able to delegate very much.

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Restructure Your Legal Fees Already!

[fa icon="calendar']   Jul 14, 2016 9:00:43 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   billable hour, Blog, business growth, business models, fee structure, flat fees, Law Practice Growth, legal fees, Marketing

When it comes to legal fees, most attorneys figure out a way to charge clients when they start their practice. More often than not, they establish a fee structure, usually billable hours, based on what every other practice does.

Aside from the occasional increase, they don’t think about it. They set it and forget it.

It’s time to turn off the cruise control.

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The Practice Growth Pyramid (VIDEO)

[fa icon="calendar']   Jul 5, 2016 10:00:33 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, law firm, law practice, Law Practice Growth, Marketing

A lot of attorneys aren’t sure if it’s even possible to grow their practice. They’ve hit a ceiling and they’re not sure why.

Are you experiencing something similar?

I want to share a framework we use for describing how practices grow, and hopefully in the course of understanding this, you’ll discover exactly what’s limiting your practice.

This is the Practice Growth Pyramid.

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The No BS Law Firm Branding Checklist

[fa icon="calendar']   Jun 30, 2016 9:00:55 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   ideal client, Blog, law firm positioning, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referral partner

Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to get you to the top of Google. Guaranteed!

So… what is your law firm’s brand? Have you ever actually thought about it?

Spare me the clichés about trust, honesty and expertise. Is that all you’ve got?

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What Prospects Really See When They Search For Your Law Firm

[fa icon="calendar']   Jun 23, 2016 9:00:32 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   online strategy, Blog, business growth, law firm social media, law firm website, Law Practice Growth, law practice marketing, Marketing, marketing plan, marketing strategy

Most lawyers have very strong opinions about how they want to present themselves online. But there’s usually a disconnect between what lawyers think is important, and what potential clients and referral partners think is important.

Most lawyers obsess over their websites. That’s where they devote all their time and energy.

Sure, websites are important. You have to have one. But a website is only one of many components of your online presence.

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