When people are researching which law firm or lawyer to work with, how do you ensure that you are in the running while also demonstrating that your services suit their needs best?

The law firm marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking your

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find that

If we could put a definition behind the word success, it’d list a combination of things. Being more profitable is a success measure. Sometimes productivity for lawyers is the most

Every law firm needs a foundation to build on, figurative “pillars” that hold up the rest of the practice and elevate it to new, successful heights. The addition of new software,

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual