The legal marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking your

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most

The marketing options for law firms are endless. So is the amount of people trying to sell you those options. Naturally, they assume all lawyers are rich (if only) and have

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither

When it comes to legal fees, most attorneys figure out a way to charge clients when they start their practice. More often than not, they establish a fee structure, usually