After talking to hundreds of attorneys each month, there’s one consistent theme we see in most solo and small firm practitioners.

They’ve hit a ceiling — perhaps in their income

The first mistake attorneys make with their marketing is assuming referrals happen by accident.

Guess what? Referral marketing is marketing. Marketing is under your control.

If

The importance of operations in a law practice isn’t always obvious to attorneys.

This is mainly because legal businesses — especially solo firms — are usually small outfits. They

You may think that strong relationships, and things like business development skills, have to do with social interactions with clients and referral partners.

You’re probably wrong.

If you’re like most of the attorneys we talk with, it’s really hard to focus on the things that matter.

I was the same way.

There’s a constant deluge of client crises, admin work,

Many attorneys place equal importance on every task in their firm. They do a little bit of everything and hope for big change.

For example, an attorney may spend one hour each