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The Secret to Becoming an Indispensable Connector

[fa icon="calendar']   Sep 22, 2016 9:00:23 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, lead generation, Marketing, networking, referral marketing, referral system, referrals

So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual networking activity may have an objective, but that objective is often self-serving.

It’s like the guy on LinkedIn who invites everyone to connect, whether he knows them or not. He probably just wants to add them to an email list.

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Authority Marketing 101 for Attorneys

[fa icon="calendar']   Aug 25, 2016 9:00:22 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referrals

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people think of this in terms of building a referral network that’s responsible for most, if not all, of a law firm’s business in a particular practice area. That is valuable, but it’s a very old-school way of thinking about authority marketing.

A better approach is to look for ways to expand your inner circle of referral sources – people who trust you and refer you without hesitation. This would allow you to get business from a larger, more diverse circle of referral sources.

If you’re like most attorneys, you have precious few dependable referral sources. If one of them stopped feeding you business, it would probably be more painful than you realize.

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You Have Three Choices for Growing Your Law Practice. Choose Wisely.

[fa icon="calendar']   Jul 28, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, Law Practice Growth, law practice marketing, lead generation, Marketing, marketing plan, marketing strategy

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither model will get you very far. If you try to do everything yourself, it’s pretty much impossible to grow. If you don’t have staff or only have part-time staff, you won’t be able to delegate very much.

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The No BS Law Firm Branding Checklist

[fa icon="calendar']   Jun 30, 2016 9:00:55 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, ideal client, law firm positioning, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referral partner

Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to get you to the top of Google. Guaranteed!

So… what is your law firm’s brand? Have you ever actually thought about it?

Spare me the clichés about trust, honesty and expertise. Is that all you’ve got?

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How to Get Powerful Testimonials for Your Law Firm

[fa icon="calendar']   Apr 7, 2016 9:00:16 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm, law firm testimonials, lead generation, Marketing, marketing strategy

Lawyers tend to have a love/hate relationship with testimonials.

As we all know, we can’t promise an outcome. And that makes sense. The result we produced for one client won’t necessarily be achievable for another.

That’s why some lawyers are gun-shy about using testimonials. That's a shame, because testimonials are one of the most powerful marketing tools in your  arsenal.

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How to Write a Lawyer Bio Like a Pro

[fa icon="calendar']   Jan 28, 2016 9:00:00 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, clients, Law Practice Growth, lawyer bio, lead generation, Marketing, marketing strategy

Most lawyer bios turn off potential clients.

Why do these bios do exactly the opposite of what lawyers want them to do?

People don’t read your bio to find out where you went to school. They don’t read your bio to find out if you were on Law Review. They don’t read it to find out where you worked before. They’re not trying to find out about the big wins you’ve had.

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Repeatable Referral Model

[fa icon="calendar']   Jan 18, 2016 10:00:51 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, Getting Better Clients, law firm, law practice, lead generation, marketing, marketing strategy, referral marketing, referrals

If you’re not getting regular referrals right now, here’s a model you can use to start to change that. Doing this regularly builds a referral-based practice.

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