Content marketing works. Period. How do I know this?

Because you’re reading this article. Because each month, thousands of people read the content we generate for attorneys.

That's a lot of lawyers. A lot of conversations. Good ones. And ones that matter. Why?

My company's mission is to give entrepreneurial attorneys the tools and knowledge they need

What does business development mean to you?

For most lawyers, business development is no different than marketing, networking, or doing a pitch.

The traditional method of getting referrals is dying a slow painful death.

Awkwardly asking clients to refer others to you can be effective, but it’s uncomfortable for everyone.

Most lawyers fall into one of two camps.

Some have what they think is a marketing plan, but let’s call it what it is – a loose collection of tactics.

Some lawyers are too

Think for second, about how you currently generate referrals. Do you have a strategy in place? Do you have a unique process that works for you consistently?

When most lawyers think about marketing, they disregard referrals. They know referrals happen, but don't really think of it as part of their marketing.

Because it's not obvious