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​How to Find the Minimum Effective Action to Get Results in Your Law Practice​

[fa icon="calendar']   May 23, 2016 10:00:49 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm, Law Practice Growth, marketing, Marketing, marketing strategy

Many attorneys place equal importance on every task in their firm. They do a little bit of everything and hope for big change.

For example, an attorney may spend one hour each week on marketing so they can “check the marketing box” and move on to the next task.

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The Bare Essentials For Growing Any Law Practice

[fa icon="calendar']   Mar 7, 2016 10:21:14 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm, law practice, Law Practice Growth, marketing

We talk to hundreds of attorneys, some of which are able to take their practices to the next level. They increase their freedom in terms of time and money by growing their practice.

On the other hand, there are a lot of attorneys that stagnate. They get stuck somewhere along the way and they don’t grow.

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Lawyers, Your Back Stage is Showing. Cover it Up.

[fa icon="calendar']   Mar 3, 2016 9:00:27 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, client management, clients, finding clients, marketing, mindset

You see your practice as this monolithic thing through which you deliver legal services to your clients.

Your sole focus is doing that one thing: the legal work.

But as you talk to clients, you expose them to all kinds of stuff that, quite frankly, they don’t give a damn about. You’re showing them the making of the sausage.

Even if they’re not seeing your sausage-making process during your discussions, they’ll see the bloody trail once they get the bill.

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Fear of Marketing

[fa icon="calendar']   Jan 25, 2016 10:00:43 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, finding clients, law practice, marketing, Marketing, marketing strategy

When attorneys are talking with our Practice Growth Team for the first time, it's common to hear that they have a fear of marketing. They're worried that if they market, they won't be able to handle the work. They're already stressed - dealing with today's clients, and ...

This fear leads to a deadlock in their growth.

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Email Marketing for Lawyers (Explained Like You’re Five)

[fa icon="calendar']   Jan 21, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, email marketing, law firm, law practice, marketing, Marketing, marketing strategy

When most lawyers say, “I’m doing email marketing,” what they’re actually saying is, “I’m doing a monthly newsletter.”

If they have time.

That’s why most monthly newsletters become quarterly newsletters. Then biannual newsletters. Then annual newsletters.

The newsletter goes from monthly to forgotten pretty quickly.

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Repeatable Referral Model

[fa icon="calendar']   Jan 18, 2016 10:00:51 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, Getting Better Clients, law firm, law practice, lead generation, marketing, marketing strategy, referral marketing, referrals

If you’re not getting regular referrals right now, here’s a model you can use to start to change that. Doing this regularly builds a referral-based practice.

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What Is Content Marketing and Why Does It Work for Lawyers?

[fa icon="calendar']   Jan 7, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, content marketing, law firm, law practice, Law Practice Growth, lead generation, marketing, Marketing, marketing plan, marketing strategy

Content marketing works. Period. How do I know this?

Because you’re reading this article. Because each month, thousands of people read the content we generate for attorneys.

Because we're not just authorities nobody knows about ... we’ve positioned ourselves as authorities in the market. The tree falls, and people hear it.

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