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Is Your Law Firm Website Client-Focused or YOU-Focused?

[fa icon="calendar']   Sep 8, 2016 9:00:39 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, branding, law firm website, Marketing, marketing plan, marketing strategy, website

Imagine walking into a car dealership. You’re excited to get a new car, but you’re dreading the inevitable.

Maybe you’ve discovered car dealership utopia. Maybe you’ll get the salesperson who helps you talk through what you want from your car so you make a good decision.

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Authority Marketing 101 for Attorneys

[fa icon="calendar']   Aug 25, 2016 9:00:22 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referrals

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people think of this in terms of building a referral network that’s responsible for most, if not all, of a law firm’s business in a particular practice area. That is valuable, but it’s a very old-school way of thinking about authority marketing.

A better approach is to look for ways to expand your inner circle of referral sources – people who trust you and refer you without hesitation. This would allow you to get business from a larger, more diverse circle of referral sources.

If you’re like most attorneys, you have precious few dependable referral sources. If one of them stopped feeding you business, it would probably be more painful than you realize.

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You Have Three Choices for Growing Your Law Practice. Choose Wisely.

[fa icon="calendar']   Jul 28, 2016 9:00:30 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, business models, business processes, Law Practice Growth, law practice marketing, lead generation, Marketing, marketing plan, marketing strategy

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither model will get you very far. If you try to do everything yourself, it’s pretty much impossible to grow. If you don’t have staff or only have part-time staff, you won’t be able to delegate very much.

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The No BS Law Firm Branding Checklist

[fa icon="calendar']   Jun 30, 2016 9:00:55 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, ideal client, law firm positioning, Law Practice Growth, lead generation, Marketing, marketing plan, marketing strategy, referral marketing, referral partner

Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to get you to the top of Google. Guaranteed!

So… what is your law firm’s brand? Have you ever actually thought about it?

Spare me the clichés about trust, honesty and expertise. Is that all you’ve got?

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What Prospects Really See When They Search For Your Law Firm

[fa icon="calendar']   Jun 23, 2016 9:00:32 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm social media, law firm website, Law Practice Growth, law practice marketing, Marketing, marketing plan, marketing strategy, online strategy

Most lawyers have very strong opinions about how they want to present themselves online. But there’s usually a disconnect between what lawyers think is important, and what potential clients and referral partners think is important.

Most lawyers obsess over their websites. That’s where they devote all their time and energy.

Sure, websites are important. You have to have one. But a website is only one of many components of your online presence.

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Attorneys: Make These Marketing Tweaks to Skyrocket Your Referrals

[fa icon="calendar']   Jun 7, 2016 9:00:50 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm, law firm growth strategy, law practice, law practice marketing, Marketing, marketing strategy, referral marketing, referrals

The first mistake attorneys make with their marketing is assuming referrals happen by accident.

Guess what? Referral marketing is marketing. Marketing is under your control.

If you think referrals happen by accident or a stroke of luck, you’ll never realize the benefit of what I’m about to go over today – how to skyrocket your referrals.

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​How to Find the Minimum Effective Action to Get Results in Your Law Practice​

[fa icon="calendar']   May 23, 2016 10:00:49 AM
[fa icon="pencil']   Written By: Raj Jha
[fa icon="ellipsis-h"]   Blog, business growth, law firm, Law Practice Growth, marketing, Marketing, marketing strategy

Many attorneys place equal importance on every task in their firm. They do a little bit of everything and hope for big change.

For example, an attorney may spend one hour each week on marketing so they can “check the marketing box” and move on to the next task.

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