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Lawyers: Here's How to Sell More by Selling Less

Too many lawyers are desperate. And act desperate.

The second they get a whiff that there’s a prospective client, they jump. They do everything they can to convince that

Raj Jha

Latest

Subject Matter Expertise and Thought Leadership as a Marketing Strategy

The phrase “thought leadership” has been increasingly used to describe the active strategy of converting subject matter expertise into functional action plans for marketing

Ross Yellin

2 mins

5 Surprising Law Firm Marketing Statistics & What They Mean For Your Firm's Marketing

 

The legal marketing landscape is always changing, and if you haven't brushed up on it recently, you may be in for a lot of surprises. If you're looking to start taking your

Raj Jha

3 mins

Law Firm SEO: 5 Tips That Will Help You Get Seen by Prospective Clients

 

Why is SEO an important part of a law firm marketing strategy? Just ask yourself how many times you’ve searched for something and clicked on a link on the second page of

Raj Jha

3 mins

PPC for Lawyers: 7 Things You Need to Know About SEM to Maximize Return For Your Law Firm

 

When it comes to Google AdWords for lawyers, the space is extremely crowded. For example, a search for “boston personal injury lawyers” returns the following:

You may find

Raj Jha

5 mins

Is Your Law Firm Website Client-Focused or YOU-Focused?

Imagine walking into a car dealership. You’re excited to get a new car, but you’re dreading the inevitable.

Maybe you’ve discovered car dealership utopia. Maybe you’ll get the

Raj Jha

2 mins

Authority Marketing 101 for Attorneys

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most

Raj Jha

1 mins

You Have Three Choices for Growing Your Law Practice. Choose Wisely.

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither

Raj Jha

3 mins