So what exactly is a connector, anyway? And how are they different from a networker?
Networkers are collectors of relationships, almost for the sake of having them. The actual
Practice Alchemy has worked with countless law firms that attempt to do all of their bookkeeping internally. While some firms can make it work if they have the proper personnel,
3 mins
So what exactly is a connector, anyway? And how are they different from a networker?
Networkers are collectors of relationships, almost for the sake of having them. The actual
The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.
Most people
Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to
The first mistake attorneys make with their marketing is assuming referrals happen by accident.
Guess what? Referral marketing is marketing. Marketing is under your control.
If
You may think that strong relationships, and things like business development skills, have to do with social interactions with clients and referral partners.
You’re probably wrong.
Some attorneys come to our program feeling trapped.
They feel like most of their daily activities don’t actually help grow their practice. They do a lot of ‘stuff’ but they don’t
If you’re not getting regular referrals right now, here’s a model you can use to start to change that. Doing this regularly builds a referral-based practice.
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