Content Marketing for Law Firms
Build thought leadership, increase brand awareness and affinity, and generate new business efficiently with our law firm content marketing programs.
Content is king, even more so for professional services. Whether a personal injury or corporate firm, working with individuals or multinational corporations, your clients want to know:
• Who they are working with,
• That you can handle their case,
• Resolve their dispute, and/or
• Advise them in accordance with their unique circumstance.
In order to be effective, you need high-quality content that easily explains the services your firm offers in a language your prospective clients easily understand. Meeting your clients where they are and on a playing field they are familiar with is an essential part of marketing your business.
There are basically two types of written content:
Evergreen - persistent, well-written content that describes your services, your team, and your experience. Evergreen content includes things like case studies, frequently asked questions, and other forms of downloadable content.
Time-Sensitive - these tend to be specific trending topics that are “newsworthy” but are not as likely to continue to drive traffic over time as evergreen content is intended to. Rather, in a time-sensitive piece of content, you will want to direct readers back to evergreen content. The most common forms for this type of content are blogs, news articles, or reactionary pieces (op-eds), press releases, and recent wins.
Law firm content marketing is a strategic approach that revolves around creating and distributing high-intent, relevant content to attract and retain clearly defined audiences.
Content marketing refers to the creation of content to attract potential clients - to your website, social and other channels with the specific purpose of developing and strengthening your relationship and convert them into leads. Effective content takes many forms - written articles, blogs, press releases, podcasts, videos, e-books, essential guides, webinars, and more.
When successfully designed and deployed, content marketing campaigns can help law firms acquire and retain new clients in an exceptionally cost-effective manner. Practice Alchemy’s experts can help your firm efficiently drive leads and nurture them into new customers.
Request a free marketing assessment below and discover how Practice Alchemy’s content marketing services can help your firm meet its marketing goals.