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Team

 

RAJ JHA

Raj is the fearless leader of Practice Alchemy, frequently taking point on strategic direction for attorneys’ marketing initiatives. As an attorney, Raj founded a boutique law firm that today represents some of the biggest names in Silicon Valley. His early background in computer science and his depth of experience in the legal realm not only serve as a perfect fit for those Silicon Valley clients, but enable him to introduce dynamic and modern marketing practices to attorneys across the country who have hit a wall with their practice growth efforts. On top of all that, Raj has previously held the title of COO, giving him the insight and understanding into attorneys’ struggle to prioritize their workloads.

VERONICA GAVRYUSHENKO

MARKETING STRATEGIST

The bad news is that Veronica is an aggressive native New Yorker. The good news is that Veronica will whip your marketing strategy into shape like an aggressive native New Yorker.

GENIE LUTZ

MARKETING STRATEGIST

After working with Genie, you’ll look back and realize that your marketing was about as organized as that junk drawer you have in your house. Yeah, you have one. Admit it.

EMILY BAIR

PRACTICE GROWTH ADVISOR

Emily can spot a drowning lawyer at 500 yards, and be there in under nine seconds with a strategy session that saves the day.

MAREE JONES

SOCIAL MEDIA & CONTENT LEAD

Creating content that compels and converts, Maree can use alliteration for you, too.

LISA STEINIGK

RESEARCH & DEVELOPMENT

Our Teutonic mad scientist tested eleven marketing strategies before you finished breakfast. We love the smell of ROI in the morning.

Sean Rossiter cropped2
 
SEAN ROSSITER

PRODUCER/EDITOR

Sean’s dashingly handsome appearance would make one think he works best in front of the camera. Wrong. With an eye for cinematic excellence, he is a beast behind the camera.

 

JOANNE-MARIE ROLDAN

HEAD OF ONLINE SYSTEMS

If you give Jho a challenge you better have your seat belt on - because she’s figured it out before you finished asking.

NELLY CANTONG

ONLINE SYSTEMS MANAGER

The Swiss Army Knife of online systems, try and stump Nelly by giving her a new platform. Really, we dare you.

TRACY LAWLOR

EXECUTIVE ASSISTANT

We swear, Tracy didn’t join the team because her last name starts with “law.”

RHONDA LEABO, ESQ.

CONTENT TEAM

Creating articles, web copy, and social media must be easy when you live in Hawaii. Isn’t it, Rhonda. Isn’t it... We’re not jealous, really. Hey, can we visit?

JOHN FLOOD

JOURNALIST & WRITER

King of in-depth research and stories that compel, John knows what will get your practice noticed. We notice he’s wearing a tie, which makes us feel under-dressed.

CASSIE CUNNINGHAM, ESQ.

CONTENT TEAM

Hey, Cassie, what have you got? Oh, you’re running your own law practice? And also providing our clients with certified lawyer-written content? OK, so that’s a lot. Sorry Cassie.

VERONICA GAVRYUSHENKO

MARKETING STRATEGIST

The bad news is that Veronica is an aggressive native New Yorker. The good news is that Veronica will whip your marketing strategy into shape like an aggressive native New Yorker.

Genie Lutz

MARKETING STRATEGIST

After working with Genie, you’ll look back and realize that your marketing was about as organized as that junk drawer you have in your house. Yeah, you have one. Admit it.

MAREE JONES

SOCIAL MEDIA & CONTENT LEAD

Creating content that compels and converts, Maree can use alliteration for you, too.

LISA STEINIGK

RESEARCH & DEVELOPMENT

Our Teutonic mad scientist tested eleven marketing strategies before you finished breakfast. We love the smell of ROI in the morning.

EMILY BAIR

PRACTICE GROWTH ADVISOR

Emily can spot a drowning lawyer at 500 yards, and be there in under nine seconds with a strategy session that saves the day.

JOANNE-MARIE ROLDAN

HEAD OF ONLINE SYSTEMS

If you give Jho a challenge you better have your seat belt on - because she’s figured it out before you finished asking.

NELLY CANTONG

ONLINE SYSTEMS MANAGER

The Swiss Army Knife of online systems, try and stump Nelly by giving her a new platform. Really, we dare you.

TRACY LAWLOR

EXECUTIVE ASSISTANT

We swear, Tracy didn’t join the team because her last name starts with “law.”

RHONDA LEABO, ESQ.

CONTENT TEAM

Creating articles, web copy, and social media must be easy when you live in Hawaii. Isn’t it, Rhonda. Isn’t it... We’re not jealous, really. Hey, can we visit?

JOHN FLOOD

JOURNALIST & WRITER

King of in-depth research and stories that compel, John knows what will get your practice noticed. We notice he’s wearing a tie, which makes us feel under-dressed.

CASSIE CUNNINGHAM, ESQ.

CONTENT TEAM

Hey, Cassie, what have you got? Oh, you’re running your own law practice? And also providing our clients with certified lawyer-written content? OK, so that’s a lot. Sorry Cassie.

We equip growth-driven attorneys with the skills and strategies to power their practice growth and bring balance to their personal, professional, and business goals. Practice Alchemy is your resource for both outsourcing your law firm marketing workload and receiving strategic direction.

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