Most lawyers fall into one of two camps.

Some have what they think is a marketing plan, but let’s call it what it is – a loose collection of tactics.

Some lawyers are too

The time has come to change the way you get referrals. The traditional method of generating referrals is rooted in the hard-sell tactic: Asking every client if they can send you

We’ve all seen it.

The attorneys using fear-based messaging to market their practices- screaming at the public to call them right now… or else!

One of the biggest things attorneys want to do, after Practice Alchemy has set up their marketing campaigns to run on autopilot for a year, is understand how to improve the

If you’re anything like me, you value predictability. Order to my life and work. Structure. Consistent workflow.

You like to know what you’re doing and how you’re doing. You like

  The image your contacts have of you is far more important than the image you have of yourself. I’ve spoken before about the understanding the importance of who you are to them.

There are two types of marketing: automated and manual. You need both. Automated marketing involves reaching a majority of your prospects at once with a focus on efficiency-