So what exactly is a connector, anyway? And how are they different from a networker?

Networkers are collectors of relationships, almost for the sake of having them. The actual

The goal of authority marketing for lawyers is simple. You want to be the first name that comes to mind for the type of legal work you provide for a specific audience.

Most people

Most attorneys only consider two models when they’re trying to grow their law practice. They either do everything themselves, or they hire an employee and delegate.

Neither model

Every self-proclaimed digital marketing guru-rockstar-ninja-jedi-expert on the face of the earth will tell you that your brand sucks – because they want you to buy a package to

Lawyers tend to have a love/hate relationship with testimonials.

As we all know, we can’t promise an outcome. And that makes sense. The result we produced for one client won’t

Most lawyer bios turn off potential clients.

Why do these bios do exactly the opposite of what lawyers want them to do?

People don’t read your bio to find out where you went to

If you’re not getting regular referrals right now, here’s a model you can use to start to change that. Doing this regularly builds a referral-based practice.