“Keeping it local” may be a good slogan for grocery stores, but for law firm marketing? Not likely.

Law firms exist on a spectrum in terms of size. You have the large law firms with dozens of attorneys on staff, all the way down to the solo practitioner. At solo and mid-sized

Times have changed. I know that’s not news for many of you. Still, I find myself saying this to countless attorneys every day who are still relying on old school marketing

Marketing your law firm, even when completely compliant with legal ethics, can be bad. There’s a dark side to marketing, and a light one. Manipulation versus encouragement.

When attorneys first meet up with the Practice Alchemy team for their practice assessment, “How can I get more clients for my law practice?” is always a hot question. And it can

If we could put a definition behind the word success, it’d list a combination of things. Being more profitable is a success measure. Sometimes productivity for lawyers is the most

Every law firm needs a foundation to build on, figurative “pillars” that hold up the rest of the practice and elevate it to new, successful heights. The addition of new software,